FeedaMail: Strategies - ClickZ Intel

	Strategies - ClickZ Intel
	One-Stop Marketing - The Digital Future?, Simon He This session will explore the outlooks and trends in performance marketing, and the changes in perception of the traditional strategy. Tencent will give a case study on their adoption of the one-stop model, and the challenges and successes they have experienced in developing their one-stop solution. Read More » Getting Consumers Out of the Weeds, and Extracting Their $$$, Darren J. Fifield The Black Eyed Peas asked the question, 'Where is the love?' How can a marketer identify the path most taken by consumers when shopping their brand? Once that's identified, how do they then communicate effectively to the point of closing the sale? Read More » Content Marketing and Brand Engagement - Challenges for Real-Time Social, Amy Chen The core of any search or social media marketing program is content. Digital assets, rich media, web pages, MS Office and PDF docs, and content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized! Read More »
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