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Beyond the Last Click: Smart Multi-Channel Attribution Modeling, Crispin Sheridan Everyone knows last click or first click attribution are too simple to meaningfully represent today's omni-channel ultra-connected consumer. Indeed, they can steer you in the wrong direction. Read More »Mining Your Search Keywords and Social Data for New Revenue Opportunities, Bill Hunt Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will offer ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams. Read More » | ||||
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Saturday, June 15, 2013
FeedaMail: Search Marketing - ClickZ Intel
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