FeedaMail: Display Advertising - ClickZ Intel

	Display Advertising - ClickZ Intel
	Display Ad Clickers Are Not Your Customers Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. This means that optimizing display campaigns for clicks often means anti-optim Read More » Six Things You Need To Know About Real-Time Advertising At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance? Read More » Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? Read More » Why Advertising Through Real-Time Bidding Needs A New Buying Model Read this white paper to learn how evolving the buying model to cost per action (CPA), which places the focus on value over cost, can drive better performance and lead to a more collaborative effort between buyer and seller. Read More » Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response The rise of mobile smartphones and tablets makes email ever more essential. This study across the thousands of newsletters on the LiveIntent Exchange reveals how to best optimize your email design for ad revenue and engagement. Read More » High-Impact Search Campaigns with Adwords, Kevin Lee High impact search campaigns are not for the weak-hearted. With new enhanced campaigns, retargeting, display, and mobile options, advertisers have the ability to design and target campaigns with amazing granularity - and with impressive results. Read More » Putting Your Money Where it Counts: Smart Attribution Modeling, Alex Porter Digital advertising has been known to provide marketers with tangible results, answers to their questions about ad campaign performance, and guidance on where to spend their money. Read More » Putting Your Money Where it Counts: Smart Attribution Modeling, Seth Sarelson Digital advertising has been known to provide marketers with tangible results, answers to their questions about ad campaign performance, and guidance on where to spend their money. Read More » High-Impact Search Campaigns with Adwords, Lisa Raehsler High impact search campaigns are not for the weak-hearted. With new enhanced campaigns, retargeting, display, and mobile options, advertisers have the ability to design and target campaigns with amazing granularity - and with impressive results. Read More » Putting Your Money Where It Counts: Winning Attribution Models, James Green Digital advertising has been known to provide marketers with tangible results, answers to their questions about ad campaign performance, and guidance on where to spend their money. Read More »
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