Thursday, June 13, 2013

FeedaMail: Paid Search - ClickZ Intel

feedamail.com Paid Search - ClickZ Intel

Expanding Your Home Market Internationally Through Search Marketing, Tom van den Berckt

E-commerce is becoming global and Chinese companies are increasingly trying to generate leads by directly selling to consumers in other countries. Paid search marketing gives companies exposure to potential customers around the world and can be a very cost-effective way to expand internationally.

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Paid Search Analytics and Multi-Touch Attribution, Crispin Sheridan

Have you ever wondered how paid search, SEO and other tactics interact and how to allocate your precious resources in the most optimal way?

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Bringing Together Paid, Owned, Earned Media, Andrew Beckman

Invisible lines exist between paid, owned and earned media. Paid media marketers are focused on driving direct response and quantifying immediate return.

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Paid Search Strategy Deep Dive, Kye Mou

Many marketers miss easy wins. To win with your paid search strategy, you need to execute your campaign using best practices.

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