Tuesday, June 18, 2013

FeedaMail: Paid Search - ClickZ Intel

feedamail.com Paid Search - ClickZ Intel

Putting Your Business on the Map: Effective Local Search Strategies, Manish Patel

Local online search has quickly become the method for consumers to find the products, services and businesses they want when they need them.

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Landing Page Optimization: Test, Analyze, Execute, Jeff Sauer

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button color and headline size won't lead to real lift.

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Spy vs Spy: Competitive Analysis, Jennifer Slegg

An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer, and customers to seek.

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