FeedaMail: Media Planning - ClickZ Intel

	Media Planning - ClickZ Intel
	Ad Optimization in Multi-Channel Digital Advertising, Rebecca Kaykas-Wolff Marketers have a huge challenge today: how to effectively compete in the world of multi-channel digital advertising. First they need to determine the optimal media mix - taking into consideration search, display and social media - and what each channel brings to the success of the campaign. Read More » Ad Optimization in Multi-Channel Digital Advertising, Jonathan Kagan Marketers have a huge challenge today: how to effectively compete in the world of multi-channel digital advertising. First they need to determine the optimal media mix - taking into consideration search, display and social media - and what each channel brings to the success of the campaign. Read More » Programmatic Trading: New Display Opportunities, Chris Zaharias With a third of ads now bought and sold programmatically, advertisers can no longer afford to remain on the sidelines of automated ad buying. But is programmatic buying ready for the big time? Read More » Webinar: Get Smart - The New Channel Surfing: Consumer Shopping Behaviors & The Evolving Retail Landscape, AOL, Inc The retail landscape has undergone massive change at a rapid pace and continues to evolve. Join Retail Marketing Strategy and Consumer Research Managers from AOL to discuss today's shoppers and how their media consumption and shopping behaviors are driving many of the changes in the retail category. Read More » Getting to Grips with HTML5, Eric Mason Tablets and smartphones are becoming the most popular web browsing devices, and it's never been more important to build websites for multi-platform compatibility. HTML5 promises to allow you to do just that. Read More »
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