Friday, June 14, 2013

FeedaMail: Search Marketing - ClickZ Intel

feedamail.com Search Marketing - ClickZ Intel

Beyond the Last Click: Smart Multi-Channel Attribution Modeling, June Li

Everyone knows last click or first click attribution are too simple to meaningfully represent today's omni-channel ultra-connected consumer. Indeed, they can steer you in the wrong direction.

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Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy

Local online search has quickly become the method for consumers to find the products, services and businesses they want when they need them.

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