Tuesday, June 18, 2013

FeedaMail: Search Marketing - ClickZ Intel

feedamail.com Search Marketing - ClickZ Intel

Landing Page Optimization: Test, Analyze, Execute, Jeff Sauer

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button color and headline size won't lead to real lift.

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