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 Beyond the Last Click: Smart Multi-Touch Attribution Modeling, Premal Shah Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. Read More »Beyond the Last Click: Smart Multi-Touch Attribution Modeling, Siddharth Shah Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. Read More »Reaching More Customers, Higher in the Search Funnel, Jordan Koene All webmasters and marketers are in the pursuit of more customers. Reaching them online however, has become more and more challenging. Read More »Driving Paid Search Ecommerce Success Using Product Feeds and PLA's, Jon Venverloh This session will examine where marketers should focus their PLA efforts and provide tips to help implement and monitor robust PLA programs. In PLAs, the price/volume curve is based on thresholds. You are either in the block or not, and increasing your bid doesn't necessarily improve volume. Read More »Driving Paid Search Ecommerce Success Using Product Feeds and PLA's, Scott Fish This session will examine where marketers should focus their PLA efforts and provide tips to help implement and monitor robust PLA programs. In PLAs, the price/volume curve is based on thresholds. You are either in the block or not, and increasing your bid doesn't necessarily improve volume. Read More »Game, Set, ROI: Developing a Successful Digital Strategy in a Search and Social World, Matt Davidson It's no secret social media is becoming more important from a search standpoint as search engines incorporate social signals into their algorithms. The direct connection between what happens in social media & what people experience with search has become much more apparent. Read More »Cracking the Inbound Marketing Code: A Proven Process for Killer Lead Gen and Sales Results, Luke Summerfield Your audience's purchasing behavior and power have fundamentally changed. The marketing tactics that used to work do not work anymore. Your company's future depends on an evolving marketing plan. Read More »Game, Set, ROI: Developing a Successful Digital Strategy in a Search and Social World, Jason Yormark It's no secret social media is becoming more important from a search standpoint as search engines incorporate social signals into their algorithms. The direct connection between what happens in social media & what people experience with search has become much more apparent. Read More » | ||||
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Wednesday, November 13, 2013
FeedaMail: Strategies - ClickZ Intel
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