Wednesday, November 27, 2013

FeedaMail: Mobile - ClickZ Intel

feedamail.com Mobile - ClickZ Intel

The Convergence of Email, Mobile, and Social Marketing, Ron Cates

Ready or not, social media and mobile are prompting email marketers to re-examine the effectiveness of their current programs. With new social networks, mobile devices, and mobile apps constantly entering the digital arena, it's easy to feel confused or overwhelmed.

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Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores

Over a billion smartphones enter the market every year. People are turning to their mobile phones to complete a variety of tasks, from looking up local businesses to booking vacations. Consumers' mobile preferences are changing from year to year, month to month, and even day to day.

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Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal

2013 is the year of Mobile. Mobile Internet consumption is surpassing desktop users. Mobile users are looking for last minute deals, coupons, videos and much more. Last month, Google announced best mobile experience as one of the ranking factors.

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Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma

Over a billion smartphones enter the market every year. People are turning to their mobile phones to complete a variety of tasks, from looking up local businesses to booking vacations. Consumers' mobile preferences are changing from year to year, month to month, and even day to day.

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