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 The RTB and Programmatic Trading Opportunity: What's Missing From Your Performance Strategy, Scott Linzer Performance targeting through real time bidding (RTB) presents a powerful opportunity to find new customers efficiently and at scale. eMarketer recently raised its RTB forecast to 73.9% over 2012 in the US. Read More »Your PPC Master Plan: Pulling it All Together, Jon Morris With so many moving parts in a PPC campaign, how can you be sure that you've maximized performance? Many agencies and in-house paid search departments use analytics to drive their decisions. This means that it is even more crucial to understand what your competitors are doing. Read More »Your PPC Master Plan: Pulling it All Together, Dusty Haws With so many moving parts in a PPC campaign, how can you be sure that you've maximized performance? Many agencies and in-house paid search departments use analytics to drive their decisions. This means that it is even more crucial to understand what your competitors are doing. Read More »The RTB and Programmatic Trading Opportunity: What's Missing From Your Performance Strategy, Harmon Lyons Performance targeting through real time bidding (RTB) presents a powerful opportunity to find new customers efficiently and at scale. eMarketer recently raised its RTB forecast to 73.9% over 2012 in the US. Read More » | ||||
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Wednesday, November 13, 2013
FeedaMail: Paid Search - ClickZ Intel
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