FeedaMail: Paid Search - ClickZ Intel

	Paid Search - ClickZ Intel
	(Sponsor this newsletter) How to control costs in your business: 5 tips to keep spending down We all know how important it is to keep on top of your company's finances. Failure to control costs can place serious strain on your cash flow impacting your profitability and it could spell the end of your business. This paper highlights 5 top tips for cutting costs and keeping spending down. Read More » The RTB Opportunity for Online Marketers: Truths & Myths for Performance Targeting, Eran Metzer & David Scacco Search marketers are best positioned to capitalize on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation. Read More » Paid Search Analytics and Multi Touch Attribution Analysis, John Gagnon Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way? This session will share a case study that provides a holistic understanding of customer behavior across all digital channels (bought/owned/earned). Read More » The Convergence of Email, Social and Mobile Marketing, Jeremy Fong As consumer habits change to incorporate more and more mobile devices at every stage of their day, this session addresses what users are up to on their phones and tablets, and where & how you can engage with them with both research papers and case studies from industry experts. Read More » The Convergence of Email, Social and Mobile Marketing, Eyal Mintz As consumer habits change to incorporate more and more mobile devices at every stage of their day, this session addresses what users are up to on their phones and tablets, and where & how you can engage with them with both research papers and case studies from industry experts. Read More » Paid Search Analytics and Multi Touch Attribution Analysis, Crispin Sheridan Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way? This session will share a case study that provides a holistic understanding of customer behavior across all digital channels (bought/owned/earned). Read More » Campaign Automation: Sensible Strategies, Extreme Results, Steve Hammer Do you have someone on your team (maybe it's you!) who has developed the habit of looking through every single bid in an important PPC campaign, tweaking them to manage to KPI's, and in a week or so, doing it all over again, lather, rinse, repeat ad infinitum? Read More » Mining Your Search Keywords & Social Data for New Revenue Opportunities, Bill Hunt Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will offer ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams. Read More » Breaking Down the Borders: International SEM, Motoko Hunt Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing, but many still struggle with it. Attend this session to learn how to create the kind of content that truly engages an audience. Read More » The Scoop on Content Marketing: From Ideation to Influence, Michael Terpin Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing, but many still struggle with it. Attend this session to learn how to create the kind of content that truly engages an audience. Read More »
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