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 Seven Questions Every Advertiser Should Ask About Ad Performance With so much data available throughout the customer journey, it's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask. Read More »Top 5 Display Advertising Trends in 2013 Surprising new trends in the display advertising ecosystem will make you rethink your current strategies and spark ROI-improving enhancements to your plans and initiatives. Read More »The RTB Opportunity for Online Marketers: Truths & Myths for Performance Targeting, Eran Metzer & David Scacco Search marketers are best positioned to capitalize on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation. Read More »Programmatic Trading: Harnessing the Power of New Display Opportunities, Michael Driscoll & Bob Morrison With a third of ads now bought and sold programmatically, advertisers can no longer afford to remain on the sidelines of automated ad buying. But is programmatic buying ready for the big time? Read More »Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web With it's proven return-on-investment, retargeting on Facebook Exchange has now allowed marketers to harness the power of Facebook's most prominent real estate, the News Feed. Read More »Follow. Reach. Convert: Smart Retargeting/Remarketing, Adam Berke As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, such as making a purchase. This has led a rising number of advertisers to explore remarketing. Read More »Follow. Reach. Convert: Smart Retargeting/Remarketing, Brian Easter As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, such as making a purchase. This has led a rising number of advertisers to explore remarketing. Read More »Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? Read More »Six Things You Need To Know About Real-Time Advertising At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance? Read More »Display Ad Clickers Are Not Your Customers Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. This means that optimizing display campaigns for clicks often means anti-optim Read More » | ||||
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Wednesday, November 6, 2013
FeedaMail: Display Advertising - ClickZ Intel
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