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How to choose the right CMS: a guide for marketers and developers Customers expect a seamless, multichannel experience which anticipates their needs and wants. That is why choosing the right web CMS is so important, and about much more than just content management. Read to find out the most important capabilities your web CMS must deliver to your customers. Read More »Seven Questions Every Advertiser Should Ask About Ad Performance With so much data available throughout the customer journey, it's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask. Read More »The Business Owner's Guide to Converting More Web Traffic into Sales Converting clicks into customers is crucial of you want to maximize your business. In this free whitepaper, National Conversion Boosters' experts reveal proven strategies that improve the usability and performance of your website. Read More »How to put mobile at the heart of customer engagement Forget your spouse, kids and friends; your closest relationship is with your phone. You need to make sure you create a love triangle between your consumers and their mobile devices and weave the mobile channel into digital conversations than can be analysed and targeted in a personalised way. Read More »Converting the 98%: Turning Almost Customers into Actual Customers, Ryan McDermott On average, only 2% percent of shoppers make a purchase during their first visit to an online store. That leaves 98% of your potential customers to wander the web, check out the products your competitors are offering, or worse, forget about your website all together. Read More »Mining Your Search Keywords & Social Data for New Revenue Opportunities, Bill Hunt Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will offer ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams. Read More »Landing Page Optimization: Test, Analyze, Execute, Noran El-Shinnawy Are your search landing pages working hard or hardly working? Landing pages can be the hardest working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Find out how to win the landing page testing game. Read More »Converting the 98%: Turning Almost Customers into Actual Customers, Kimm Lincoln On average, only 2% percent of shoppers make a purchase during their first visit to an online store. That leaves 98% of your potential customers to wander the web, check out the products your competitors are offering, or worse, forget about your website all together. Read More »Landing Page Optimization: Test, Analyze, Execute, Chris Goward Are your search landing pages working hard or hardly working? Landing pages can be the hardest working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Find out how to win the landing page testing game. Read More »Driving Value from Earned Media through Quality Content, Jennifer Slegg Quality content is the backbone of any social marketing program. Creating the right mix of posts, articles, blogs, tweets, and photos to engage consumers and increase SEO traffic is part art, part science. Read More » | ||||
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Wednesday, November 6, 2013
FeedaMail: Analyzing Customer Data - ClickZ Intel
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