[New Post] Influencer Insights: Media Moves and Intel for the Week of December 21

 

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Influencer Insights: Media Moves and Intel for the Week of December 21 Kevin Frey To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus an interview with VICE Canada political reporter Justin Ling. Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates. 1. The Wall Street Journal: Former Deputy Banking Editor Aaron Lucchetti (@AaronLucchetti) has been named @WSJ‘s editor of financial technology coverage. Aaron has been at WSJ for over 19 years. Aaron's new responsibility as head editor of the "Financial Technology" team will be to guide the team's coverage of chip card, bitcoins and all other new tech changes in the finance world. This team is a part of the "Money & Investing" team's new coverage at the Journal. 2. GQ: Style Editor Will Welch (@willwelch) has been named editor-in-chief at @GQStyle. "GQ Style" was produced by Conde Nast's GQ staff biannually, but will now become a quarterly publication with its own editor to fill the void left by Conde Nast's recent decision to shut down Details magazine. Will was the style editor at GQ before accepting this new role and has been at GQ for 8 years. 3. Roll Call: Former Washington Post Maryland Editor Phyllis Jordan (@phylliswjordan) enlists @rollcall as its new congressional editor. Phyllis's background includes nine years at The Washington Post as their Maryland editor covering state government and politics. Her experience also includes being a city editor at The Los Angeles Times for over four years and service as a Pentagon and congressional reporter at The Virginian-Pilot. 4. USA Today: Former National Journal Managing Editor Jill Lawrence (@JillDLawrence) will become @USAToday‘s new commentary editor in January. This marks Jill’s return to America’s paper, where she previously worked as a political reporter for almost 15 years. 5. Guardian US: Former MSNBC Executive Editor Richard Wolffe (@richardwolffedc) is joining @guardianUS‘s Washington bureau as a political columnist covering the 2016 election. Richard is a British political journalist who is coming in to tackle American politics during the election year. Richard also served as Newsweek’s White House correspondent for six years and Financial Times’ diplomatic correspondent for two. Influencer Intel of the Week: In this edition of Beyond the Wire's Meet the Press, CNW speaks with Justin Ling (@Justin_Ling), a political reporter for VICE Canada. He shares what it’s like to report from the Parliamentary Press Gallery and how digital media has transformed the industry. Media monitoring goes beyond listening for brand mentions. Download Identifying Opportunities and Issues: Keys to Monitoring Traditional and Social Media and learn how to uncover the intel you need to build relationships with the right influencers. Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

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