| Kevin Frey 
To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus Beyond Bylines' review of three top book blogs. Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates. 1. Time Magazine: Senior Editor Daniel Hirschhorn (@DanH_TIME) has been promoted to director of news at @TIME. Daniel brings the experience of being a national political reporter at Politico and The Daily to his new position. Daniel is a Philadelphia native whose work as a senior editor included time as the breaking news editor at Time.com before his promotion to director of news. 2. Houston Chronicle: President/Publisher of the San Antonio Express-News, John McKeon, takes on the same role at @HoustonChron. Before his stint at the Express-News, John also worked for five years as the president/publisher of the Dallas Morning News. His new role at Texas' largest newspaper will be to grow the Chronicle's revenue which has a newspaper readership of over 1 million readers and an online readership which is currently 17 million visitors per month. 
3. Baltimore Style: Betsy Boyd (@TheBetsyBoyd) signs on as the new editor-in-chief at the Charm City's Style magazine. Betsy had worked as a freelance writer for Variety for over a decade before joining @StyleMagazine. She also is currently a teacher at Baltimore University. Betsy is taking over for Jessica Bizik who is moving on to be a consultant. In addition to fashion, Baltimore Style covers restaurant news and pop culture. 4. The Atlantic: Former National Journal scribe Nora Kelly (@nora_kelly) joins @theAtlantic as an associate editor/political reporter. Nora is a University of Delaware grad who has also worked as an assistant managing editor at Philadelphia Magazine and also as a copy editor at Science Magazine. 5. Thomson-Reuters – Washington Bureau: Journalist Lisa Lambert (@reuterslambert) has been named the U.S. financial regulatory correspondent at @reutersUS. Lisa is now covering financial policy for the SEC and all other financial regulatory agencies. Lisa has covered everything from breaking news to finance and money stories in her decade of work at Reuters' D.C. bureau. Influencer Intel of the Week: Every Monday, PR Newswire’s newsletter for journalists and bloggers publishes a new round-up of niche blogger profiles. This installment of Beyond Bylines' Blog Profiles features four book review blogs you should add to your media outreach if you work within the publishing industry. Targeting journalists and influencers who cover your industry will help you connect with audiences more likely to be interested in your news. Learn how to reach the right media with our guide Driving Audience Awareness by Targeting Your Press Release. Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options. | 
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