Monday, April 18, 2016

[New Post] Influencer Insights: Media Moves and Intel for April 18

 

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Influencer Insights: Media Moves and Intel for April 18

Kevin Frey

PR Newswire Influencer Insights Media Moves April 18

To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

This week's highlights include Mashable’s new chief content officer, Travel + Leisure’s new publisher, and reviews of four travel abroad blogs you should be reading.

Want even more media moves? Check out the latest issue of PR Newswire Media Moves on our Knowledge Center and follow @PRNMedia for daily updates.

1. Mashable: Greg Gittrich (@gittrich) has been named @Mashable‘s new chief content officer. He joins from the New York Daily News where he was an editor. He is replacing Editor-in-Chief Jim Roberts. Managing Editor Louise Roug and Business Editor Heidi Moore have also moved on from the site as it shifts its focus from news to more entertainment. Gittrich recently was in charge of content at Vocative and also worked at NBC News as an executive editor.

2. D CEO: Danielle Abril takes the reins as managing editor at @DMagazine_CEO. Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Worth area. D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information.

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3. Travel + Leisure: Joseph Messer has rejoined @TravelLeisure as the publisher. He was recently an associate publisher at Food & Wine. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career. Joseph is taking over for Jay Meyer who has moved on.

4. The Eephus: @EephusMag is a new online sports magazine launched in collaboration with the Los Angeles Review of Books (@lareviewofbooks). Eephus plans to showcase sports stories that range from surfing to the Super Bowl and all levels of play — youth, college and pro. Justin Hargett is publisher/editor-in-chief.

5. The New Yorker: Emily Stokes has joined @NewYorker as a features editor. She was recently the senior features editor at T: The New York Times Style Magazine, and she worked at Harper's Magazine before that as an associate editor. Stokes's new role will have her editing all features for newyorker.com. Stokes originally hails from London.

Influencer Intel of the Week: Every Monday, PR Newswire for Journalists reviews a selection of niche bloggers you should be reading. Check out this installment of blog profiles to learn more about four travel abroad blogs making their mark.

When reaching out to journalists and other influencers, your content must be created with their needs in mind. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work..

Author Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

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