[New Post] How to Pick the Best Content Promotion for Your Marketing

 

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How to Pick the Best Content Promotion for Your Marketing Jamie Heckler When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it's unsurprising that promotional options now come in every flavor imaginable. Because each one of your content campaigns comes with its own unique set of goals, your multichannel marketing strategy requires more than a one-size-fits-all solution. You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. In it, we walk through a product launch use case that shows how one company tailored compelling content and a multichannel marketing strategy to not only promote a new product, but also build overall brand awareness, drive prospective customers through the sales funnel and achieve revenue objectives. When planning your next marketing campaign, take a close look at your campaign's purpose and then follow these three steps to determine which distribution options are the right fit for your brand. Start by considering your campaign components. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together. Also, if you're planning a dynamic campaign that will involve a number of updates, look for a solution that enables you to make changes and periodically refresh the landing page. Prioritize the importance of lead generation within your campaign. The ultimate goal of most content marketing campaigns is converting readers to sales leads. If this applies to your next campaign, consider a solution that offers an embedded lead capture form, which brings your content one step closer to conversion. Determine if your campaign is newsworthy. If your campaign’s story has the potential to earn media attention, you'll want to use a distribution option that gets your message in front of journalists and bloggers who cover the topic. But that's not always going to be the case. When your primary goal is to reach an audience segment that doesn't include traditional media, it may be better to stick with an online-only distribution tool, such as PR Newswire's new Content Marketing Kit. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers' attention. Finding the right fit for your content promotion is critical to connecting with and converting customers. The next time you're exploring PR Newswire's multichannel and branded landing page solutions, here's a handy flowchart to help you identify your best option.   As you develop your content distribution strategy, determine whether you have truly tapped all the channels that will deliver a successful marketing campaign. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases. Author Jamie Heckler is the Senior Creative Manager at PR Newswire. Follow her on Twitter @jamieheckle for more #design, #PR & #marketing updates.

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