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 A retailer's guide to the "right way" for personalised web experiences Retailers are at the forefront of creating personalised experiences in their online stores. With personalisation becoming a "must have" digital capability, there are always new ways to create individualised online and mobile experiences in the content authoring system. Read More »Keyword optimization, Jon Quinton The foundation of your SEO campaign is keywords. Selecting the right keywords is the difference between capturing your customer's attention - and subsequent business – and receiving no search returns at all. Read More »Downloadable app vs. website, Janice Chan With the increased use of smart phones and mobile apps, have web-based websites gone out of fashion? How important is it for your company to have its own downloadable app? And if you don't, will you lose out? This session will look at how a global brand uses both a website and an application. Read More »Search Engine Marketing, Antony Yiu With the launch of Google Enhanced Campaigns and the Baidu Integrated Search Platform advertisers control of the budget between Desktop and Mobile campaigns are at a loss. How should advertisers navigate the latest ad platform changes by search engines to avoid suffering declines in their campaigns? Read More » | ||||
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Wednesday, October 2, 2013
FeedaMail: Search Marketing - ClickZ Intel
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