Wednesday, October 2, 2013

FeedaMail: Paid Search - ClickZ Intel

feedamail.com Paid Search - ClickZ Intel

Keyword optimization, Jon Quinton

The foundation of your SEO campaign is keywords. Selecting the right keywords is the difference between capturing your customer's attention - and subsequent business – and receiving no search returns at all.

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Search Engine Marketing, Antony Yiu

With the launch of Google Enhanced Campaigns and the Baidu Integrated Search Platform advertisers control of the budget between Desktop and Mobile campaigns are at a loss. How should advertisers navigate the latest ad platform changes by search engines to avoid suffering declines in their campaigns?

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