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 Seven Questions Every Advertiser Should Ask About Ad Performance With so much data available throughout the customer journey, it's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask. Read More »Getting smart, not big, with data, Andy Radovic This session will dive into world of data, explaining our philosophy of it in the agency world, and how we leverage data for our clients in a smart way. From collection to storage to visualization to action, we will explore each of these areas and show inspiring examples. Read More »Capitalizing on data sources to automate your marketing lifecycle campaigns, Ohad Hecht The job of today's digital marketer is very challenging. Clients and contacts are fragmented across many different channels: web, email, social and mobile, all in addition to the offline retail space. Read More » | ||||
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Wednesday, October 2, 2013
FeedaMail: Analyzing Customer Data - ClickZ Intel
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