Wednesday, October 2, 2013

FeedaMail: Media Planning - ClickZ Intel

feedamail.com Media Planning - ClickZ Intel

Capitalizing on data sources to automate your marketing lifecycle campaigns, Ohad Hecht

The job of today's digital marketer is very challenging. Clients and contacts are fragmented across many different channels: web, email, social and mobile, all in addition to the offline retail space.

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Downloadable app vs. website, Janice Chan

With the increased use of smart phones and mobile apps, have web-based websites gone out of fashion? How important is it for your company to have its own downloadable app? And if you don't, will you lose out? This session will look at how a global brand uses both a website and an application.

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