[New Post] Influencer Insights: Media Moves and Intel for the Week of November 2

 

Blogs

Influencer Insights: Media Moves and Intel for the Week of November 2 Kevin Frey To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus Beyond Bylines’ review of four top vegetarian bloggers. Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates. 1. National Journal: Washington Examiner Editor Stephen Smith (@SGraSmith) returns to his old haunt to become the editor-in-chief at @nationaljournal. Stephen takes over for Tim Grieve who joined McClatchy recently. This is a return for Stephen who was editor of National Journal in the mid-90s. He also was the editor-in-chief at U.S. News & World Report. 2. Metro US: Frank Burgos (@FrankBurgos) has been named editor-in-chief at @Metro_US. He was previously managing editor at Philly Voice, and before that was the editorial page editor at the Philadelphia Daily News. Metro puts out editions in Philadelphia, New York and Boston daily. 3. USA Today: Former Associated Press Assistant Business Editor Philana Patterson (@PhilanaP) is the new deputy business editor at @USATodayMoney. Philana had covered and edited small business at AP and helped out in transferring earnings reports into usable data for readers. 4. The Washington Post: Ex-Boston Globe Reporter Callum Borchers (@callumborchers) signs on as political reporter at @WashingtonPost. Callum is joining the Post's The Fix team to tackle a new role investigating the spectrum of media and politics and how they intertwine. Cal was part of the Globe's team that won a Pulitzer for its coverage of the Boston Marathon bombing. 5. MiBiz: Managing Editor Joe Boomgaard (@JBoomgaard) has been promoted to editor at @MiBiz where he will be in charge of all print and online content. Former Editor Brian Edwards will continue as publisher at MiBiz. Joe is also a beer aficionado and writes about brews for Western Michigan's "Revue." Influencer Intel of the Week: If you’re looking to reach vegetarian influencers with your PR and marketing, read more about Hell Yeah It's Vegan, The Tinned Tomatoes and other top vegetarian blogs in this installment of Beyond Bylines’ Blog Profiles. Media monitoring goes beyond listening for brand mentions. Download Identifying Opportunities and Issues: Keys to Monitoring Traditional and Social Media and learn how to uncover the intel you need to build relationships with the right influencers. Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

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