[New Post] Influencer Insights: Media Moves and Intel for the week of October 26

 

Blogs

Influencer Insights: Media Moves and Intel for the week of October 26 Kevin Frey To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus an interview with Global Toronto Reporter Cindy Pom. Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates. 1. The Orlando Sentinel: The @OrlandoSentinel, which jettisoned its business section several years ago, has brought it back with Assistant Managing Editor/Business Lisa Cianci (@lisacianci) and Business Editor Bill Zimmerman (@ZMediaWorks) in charge. The section will also include a new weekly feature titled "Success" that will cover an interesting business, person or topic from the Orlando area. 2. ESPN: Long-time Washington Post Managing Editor Kevin Merida (@meridak) will be joining @ESPN as the editor-in-chief of The Undefeated. This new section will focus on multicultural athletes and tackle race-related issues. Merida finishes up his tour of duty as The Washington Post’s managing editor on October 30th. 3. Associated Press – Philadelphia Bureau: Errin Haines Whack (@emarvelous) will join the @AP‘s Philadelphia Bureau as an urban affairs reporter starting in early November. Errin has covered race and culture issues at The Washington Post and as a freelancer. She will continue to cover these topics in her new role. This is a return of sorts for Errin who started her career at the AP’s Atlanta bureau in 2005. 4. Roll Call: Melinda Henneberger (@MelindaDC) has been named the new editor-in-chief at @RollCall. Previously, Melinda was a political reporter at Bloomberg and launched the political blog "She the People" at The Washington Post. She takes over the top editorial job at Roll Call from Christina Bellantoni, who moved on to the Los Angeles Times. One of Melinda's new goals is to build a bigger digital audience. 5. Fusion: Erin McClam (@erinmcclam) is the new senior political editor at @ThisIsFusion. Erin will be tasked with overseeing all political coverage for the 2016 political campaign. Erin recently worked at NBC News as a senior writer. He brings a digital news background to Fusion to cover live events, daily news and national reporting projects. Influencer Intel of the Week: The latest edition of CNW's Meet the Press features Cindy Pom (@CindyPom), a reporter at Global News in Toronto. In her interview with Beyond the Wire, Cindy discusses why and how to personalize your brand’s story when pitching the media. Targeting journalists and influencers who cover your specific niche will help you connect with audiences more likely to be interested in your news. Learn how to reach the right media with our guide Driving Audience Awareness by Targeting Your Press Release. Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

If you no longer wish to receive these emails, click on the following link: Unsubscribe