Sunday, September 15, 2013

FeedaMail: Strategies - ClickZ Intel

feedamail.com Strategies - ClickZ Intel

Paid Search Analytics and Multi Touch Attribution Analysis, John Gagnon

Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way? This session will share a case study that provides a holistic understanding of customer behavior across all digital channels (bought/owned/earned).

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