Saturday, September 14, 2013

FeedaMail: Display Advertising - ClickZ Intel

feedamail.com Display Advertising - ClickZ Intel

Programmatic Trading: Harnessing the Power of New Display Opportunities, Michael Driscoll & Bob Morrison

With a third of ads now bought and sold programmatically, advertisers can no longer afford to remain on the sidelines of automated ad buying. But is programmatic buying ready for the big time?

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