Monday, September 16, 2013

FeedaMail: Search Marketing - ClickZ Intel

feedamail.com Search Marketing - ClickZ Intel

How to put mobile at the heart of customer engagement

Forget your spouse, kids and friends; your closest relationship is with your phone. You need to make sure you create a love triangle between your consumers and their mobile devices and weave the mobile channel into digital conversations than can be analysed and targeted in a personalised way.

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The RTB Opportunity for Online Marketers: Truths & Myths for Performance Targeting, Eran Metzer & David Scacco

Search marketers are best positioned to capitalize on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation.

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