Monday, February 29, 2016

[New Post] Influencer Insights: Media Moves and Intel for the Week of February 29

 

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Influencer Insights: Media Moves and Intel for the Week of February 29

Nida Asheer

PR Newswire Media Moves and Influencer Intelligence Feb 29

To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

This week’s highlights include Margaret Sullivan’s move to the Washington Post, a new editor at Food & Wine, and an interview with Les Affaires’ Julien Brault, whose open letter to PR professionals recently garnered attention.

Want even more media moves? Check out the latest issue of PR Newswire Media Moves on our Knowledge Center and follow @PRNMedia for daily updates.

1. The Washington Post: New York Times Public Editor Margaret Sullivan (@Sulliview) is signing on as a media columnist at @washingtonpost. Sullivan began at The Times in 2012 after spending thirteen years at The Buffalo News as editor and vice president. Her new column will focus on digital media, its impact on people’s daily lives, and its effect on privacy, news, and free speech. She will start her new position in the spring.

2. Los Angeles Times: Dan Beucke has been named deputy business editor at @latimes. Having held many editorial leadership roles, Beucke has a significant array of journalism experience. He was most recently news managing editor at the Orange County Register. Prior to that, he was senior editor/news director at Bloomberg Businessweek for more than fifteen years and business news editor at the San Jose Mercury News for three years. He also taught business journalism at Columbia University.

E-CO-1.4.2_Quick-and-Easy-Press-Release-Guide

3. Business Insider: Jay Yarow (@jyarow) has announced he is moving on from his position of executive editor at @businessinsider to pursue other opportunities. Yarow started at the publication in 2007 as an intern. He then worked his way up to senior editor, deputy editor in charge of the technology vertical SAI, and, finally, executive editor in March of 2015. Prior to Business Insider, Yarow was an editorial intern at Businessweek.

4. Vanity Fair: Stephanie Mehta (@stephaniemehta) has joined @VanityFair as a deputy editor, coming aboard the prestigious publication from her position as editor of Bloomberg Live. Mehta has also written for the Wall Street Journal and worked for Fortune Magazine for fourteen years in a variety of editorial positions including assistant managing editor, executive editor, and deputy managing editor.

5. Food & Wine: Niloufar Motamed (@niloumotamed) has been named @foodandwine editor. Motamed was most recently editor-in-chief of Epicurious and, prior to that, the features director at Travel + Leisure. She is known to have transformed Travel + Leisure’s restaurant coverage and was also the creator of its Food & Travel issue. Her hard work there earned the publication eight James Beard Foundation Journalism Award nominations. She will start her role as editor March 14th.

Influencer Intel of the Week: When Julien Brault of Quebec newspaper Les Affaires wrote an open letter to PR professionals, CNW’s Beyond the Wire blog seized the opportunity to interview him. In their latest Meet the Press, Brault shares his likes and dislikes and explains why email is the worst way to reach him.

To reach the right journalists and influencers, you need to understand the nuts and bolts of press release writing. Download our Quick & Easy Guide to Sharing Your Press Release with the World for tips on preparing your next press release for distribution.

Author Nida Asheer is a member of PR Newswire's audience research team, which makes thousands of updates weekly to the media database underpinning our Agility workflow platform. In her audience researcher role, she keeps an eye on the latest media moves and news throughout the Southwest region.

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