FeedaMail: Analyzing Customer Data - ClickZ Intel

	Analyzing Customer Data - ClickZ Intel
	Six Things You Need To Know About Real-Time Advertising At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance? Read More » Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? Read More » Why Advertising Through Real-Time Bidding Needs A New Buying Model Read this white paper to learn how evolving the buying model to cost per action (CPA), which places the focus on value over cost, can drive better performance and lead to a more collaborative effort between buyer and seller. Read More » Display Ad Clickers Are Not Your Customers Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. This means that optimizing display campaigns for clicks often means anti-optim Read More » Optimizing Conversion from Strategy to Execution—The Three Keys to Success, Lisa Flosznik Get what you need to implement, scale, and execute a successful conversion optimization program in your company. Read More » A Beginner's Guide to Analytics, Dave Rohrer You've researched your keywords, optimized your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyze your site visitors and how they consume your content. Read More » 6 Web Metrics Even the Experts Forget to Measure Learn new website check and discover quick improvements and surprising visitor trends. Read More » The 5 Essentials of A/B Testing This guide for A/B Testing gives you all the tips and guidelines you need to successfully run your own testing program. Read More » Web Analytics Deep Dive, Russell Sutton Go beyond page views and other basic metrics. This session will show you how to determine more common-sense information from the visitor data that you have collected. When done right, web analytics information can help you to meet business objectives and to determine future strategy decisions. Read More » Web Analytics Deep Dive, Yehoshua Coren Go beyond page views and other basic metrics. This session will show you how to determine more common-sense information from the visitor data that you have collected. When done right, web analytics information can help you to meet business objectives and to determine future strategy decisions. Read More »
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