[New Post] Influencer Insights: Media Moves and Intel for the Week of December 21

 

Blogs

Influencer Insights: Media Moves and Intel for the Week of December 21 Kevin Frey To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus an interview with VICE Canada political reporter Justin Ling. Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates. 1. The Wall Street Journal: Former Deputy Banking Editor Aaron Lucchetti (@AaronLucchetti) has been named @WSJ‘s editor of financial technology coverage. Aaron has been at WSJ for over 19 years. Aaron's new responsibility as head editor of the "Financial Technology" team will be to guide the team's coverage of chip card, bitcoins and all other new tech changes in the finance world. This team is a part of the "Money & Investing" team's new coverage at the Journal. 2. GQ: Style Editor Will Welch (@willwelch) has been named editor-in-chief at @GQStyle. "GQ Style" was produced by Conde Nast's GQ staff biannually, but will now become a quarterly publication with its own editor to fill the void left by Conde Nast's recent decision to shut down Details magazine. Will was the style editor at GQ before accepting this new role and has been at GQ for 8 years. 3. Roll Call: Former Washington Post Maryland Editor Phyllis Jordan (@phylliswjordan) enlists @rollcall as its new congressional editor. Phyllis's background includes nine years at The Washington Post as their Maryland editor covering state government and politics. Her experience also includes being a city editor at The Los Angeles Times for over four years and service as a Pentagon and congressional reporter at The Virginian-Pilot. 4. USA Today: Former National Journal Managing Editor Jill Lawrence (@JillDLawrence) will become @USAToday‘s new commentary editor in January. This marks Jill’s return to America’s paper, where she previously worked as a political reporter for almost 15 years. 5. Guardian US: Former MSNBC Executive Editor Richard Wolffe (@richardwolffedc) is joining @guardianUS‘s Washington bureau as a political columnist covering the 2016 election. Richard is a British political journalist who is coming in to tackle American politics during the election year. Richard also served as Newsweek’s White House correspondent for six years and Financial Times’ diplomatic correspondent for two. Influencer Intel of the Week: In this edition of Beyond the Wire's Meet the Press, CNW speaks with Justin Ling (@Justin_Ling), a political reporter for VICE Canada. He shares what it’s like to report from the Parliamentary Press Gallery and how digital media has transformed the industry. Media monitoring goes beyond listening for brand mentions. Download Identifying Opportunities and Issues: Keys to Monitoring Traditional and Social Media and learn how to uncover the intel you need to build relationships with the right influencers. Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

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[New Post] Content We Love: Merriam-Webster’s 2015 Word of the Year

 

Blogs

Content We Love: Merriam-Webster’s 2015 Word of the Year Ryan Hansen By the time the holiday season rolls around, brands are already deep into creating their end-of-year content. Holiday content begins making the rounds in early November. Then the moment the calendar turns to December, the year-end stories start. Eye-catching end-of-year content should be easy for your audience to relate to. People like to reflect on what worked and what might work in the year to come — a look ahead in hopes of getting ahead. Some of the year-end content filling our inboxes, favorite blogs and news outlets include: Top 10 Lists Best of (insert hot topic here) Lists Reflections on What We’re Thankful For Resolutions for the New Year Observations About the Past Year Predictions of Upcoming Trends Content Roundups Brands are looking back, forward, any direction really, hoping to create a compelling story. In this installment of Content We Love – our final for the year – Merriam-Webster looks inward with their announcement of 2015’s Words of the Year. America’s leading dictionary publisher recently used user analytics to elucidate which words had a high volume and significant year-over-year increase of look-ups at Merriam-Webster.com. However, it’s more than a basic ‘top ten’ list. Merriam-Webster’s list stands out because it’s a data-rich human interest piece cultivated from the search habits of everyday people. The results shed light on topics and ideas that sparked the nation’s interest in 2015. What’s even more interesting is that data can surprise you! For the first time, Merriam-Webster has named a suffix, -ism, as its Word of the Year, reflecting the fact that many of Merriam-Webster’s highest ranking words this year had one thing in common — they ended in -ism: socialism fascism terrorism racism feminism communism capitalism “These words reveal our curiosity and our engagement; we’re looking at the news through the prism of vocabulary,” added Sokolowski. “A definition can be the beginning of reflection. This year, we’ve certainly had a lot on our minds.” Not only has Merriam-Webster’s research revealed the top word(s) of the year, they uncovered the underlying emotions of an entire nation. By highlighting the power of data-driven storytelling, they put an excellent spin on what it means to write year-end content. As Merriam-Webster’s announcement and our other installments of Content We Love demonstrated this year, the press release has evolved into a way to not just share company news, but also showcase industry research, contribute to brands’ demand generation strategies, and achieve many other objectives. Download Reach Your Communications Objectives with an Intelligent Mix of Tactics to read more use cases of content we love and learn how to leverage press releases more effectively in 2016. Author Ryan Hansen (@RPH2004) manages social media at PR Newswire, sharing the latest PR, marketing and social media trends across our networks. See what he's up to around the PR Newswire offices by following @PRNewswire on Instagram.

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