Tuesday, December 15, 2015

[New Post] PR Newswire and Cision Intend to Join Forces

 

Blogs

PR Newswire and Cision Intend to Join Forces

PR Newswire

We have some exciting news to share with you. Cision has announced an agreement to acquire PR Newswire from our parent company, UBM plc. This transaction, which requires approval by the shareholders of UBM plc as well as regulatory approvals, would create a leading global communications platform of content monitoring, creative services, multichannel distribution and analytics, public and investor relations solutions, compliance services, influencer marketing, and social media tools.

The agreement is expected to close by the end of the first quarter of 2016. We encourage you to read our press release for additional information.

As you may know, Cision is a leading global media intelligence company, serving the complete workflow of today's communications, social media and content marketing professionals. Cision is owned by GTCR, a leading private equity firm with extensive experience in our industry and a long history of partnering with companies and management teams to help them achieve their operating and financial objectives.

PR Newswire combines industry-leading monitoring, multimedia content production, targeting, multi-channel distribution and analytics solutions to help our clients meet all of their communication needs and maximize impact. Our PR, IR, Marketing and Compliance Solutions provide the ability to create deeper audience connections, drive demand and measure results – in a convenient work flow.

PR Newswire's services will continue…and become even stronger.

The strength of the PR Newswire brand will remain in place, and the value of our unique services and capabilities to our clients is well recognized. In fact, after the transaction is completed, we expect our solutions will only get better.

Following the close of the transaction, we will no longer be a part of our parent company, UBM plc, but will join with Cision and become part of a new family of privately-held companies owned by GTCR. As part of a private company, and with the scale created from our combination with Cision, the opportunities to continue investing in R&D innovation would be greater. We expect to gain the strategic flexibility necessary to move quickly and stay at the forefront of market demands.

PR Newswire and Cision will create the industry's most comprehensive communications platform.

A combined set of capabilities would provide immediate opportunities for our customers, employees and business partners, while the integration of best-in-class features from PR Newswire and Cision would benefit all of our stakeholders over the long-term.

By offering the industry's most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Together, PR Newswire and Cision would be well-positioned to enable communicators to turn data into actionable insights – the necessary link between communications and business outcomes.

Importantly, PR Newswire and Cision would be able to provide clients with the industry's best technology and services, deepest relationships with media and influencers, the world's largest multi-channel distribution network, robust analytics and thought leadership on best practices.

While the regulatory and shareholder approvals are sought it will be business as usual for both firms.  We will provide updates as we have information to share. As always, we thank our clients, employees and partners for their continued support as we move into the next chapter of our success.

Robert_GrayAuthor Robert Gray is the Chief Executive Officer of PR Newswire. As CEO, Bob oversees PR Newswire’s business operations worldwide.

If you no longer wish to receive these emails, click on the following link: Unsubscribe

Monday, December 14, 2015

[New Post] Influencer Insights: Media Moves and Intel for the Week of December 14

 

Blogs

Influencer Insights: Media Moves and Intel for the Week of December 14

Kevin Frey

PR Newswire Influencer Insights Dec 14

To keep up with today's media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

This week's Influencer Insights include five of the most significant newsroom changes selected by PR Newswire's Audience Research team, plus Beyond Bylines' review of three top book blogs.

Want even more media moves? Check out the latest issue of the PR Newswire Media Moves newsletter or follow @PRNMedia for daily updates.

1. Time Magazine: Senior Editor Daniel Hirschhorn (@DanH_TIME) has been promoted to director of news at @TIME. Daniel brings the experience of being a national political reporter at Politico and The Daily to his new position. Daniel is a Philadelphia native whose work as a senior editor included time as the breaking news editor at Time.com before his promotion to director of news.

2. Houston Chronicle: President/Publisher of the San Antonio Express-News, John McKeon, takes on the same role at @HoustonChron. Before his stint at the Express-News, John also worked for five years as the president/publisher of the Dallas Morning News. His new role at Texas' largest newspaper will be to grow the Chronicle's revenue which has a newspaper readership of over 1 million readers and an online readership which is currently 17 million visitors per month.

Press Release Targeting

3. Baltimore Style: Betsy Boyd (@TheBetsyBoyd) signs on as the new editor-in-chief at the Charm City's Style magazine. Betsy had worked as a freelance writer for Variety for over a decade before joining @StyleMagazine. She also is currently a teacher at Baltimore University. Betsy is taking over for Jessica Bizik who is moving on to be a consultant. In addition to fashion, Baltimore Style covers restaurant news and pop culture.

4. The Atlantic: Former National Journal scribe Nora Kelly (@nora_kelly) joins @theAtlantic as an associate editor/political reporter. Nora is a University of Delaware grad who has also worked as an assistant managing editor at Philadelphia Magazine and also as a copy editor at Science Magazine.

5. Thomson-Reuters – Washington Bureau: Journalist Lisa Lambert (@reuterslambert) has been named the U.S. financial regulatory correspondent at @reutersUS. Lisa is now covering financial policy for the SEC and all other financial regulatory agencies. Lisa has covered everything from breaking news to finance and money stories in her decade of work at Reuters' D.C. bureau.

Influencer Intel of the Week: Every Monday, PR Newswire’s newsletter for journalists and bloggers publishes a new round-up of niche blogger profiles. This installment of Beyond Bylines' Blog Profiles features four book review blogs you should add to your media outreach if you work within the publishing industry.

Targeting journalists and influencers who cover your industry will help you connect with audiences more likely to be interested in your news. Learn how to reach the right media with our guide Driving Audience Awareness by Targeting Your Press Release.

Kevin Frey is a senior audience researcher for the Mid-Atlantic region. Each week, PR Newswire's Audience Research team makes thousands of updates to the media database underpinning our Agility workflow platform. Request a demo to learn more about Agility's media targeting, monitoring and distribution options.

If you no longer wish to receive these emails, click on the following link: Unsubscribe