FeedaMail: Analyzing Customer Data - ClickZ Intel

	Analyzing Customer Data - ClickZ Intel
	(Sponsor this newsletter) Five Steps To Creating The Online Experience Customers Really Want Poor customer experiences cost marketers $83 billion a year. Webtrends can help change that, and give you more effective ways to create relevant, personal digital experiences for your customer. Read More » Harnessing Big Data to Grow Revenue Social data is the key to more relevant marketing. Are you seizing the opportunity? Read More » Get Inside Your Customer's Head: Leveraging Big Data, Emma Warrillow The shift of marketing pounds online and the increasing role of social media have ushered in the era of Big Data, in which marketers must effectively mine and analyze massive amounts of data and respond to changing business needs instantly. Read More » Get Inside Your Customer's Head: Leveraging Big Data, Ian McAnerin The shift of marketing pounds online and the increasing role of social media have ushered in the era of Big Data, in which marketers must effectively mine and analyze massive amounts of data and respond to changing business needs instantly. Read More » Intro to Analytics, Michael Higgins You've researched your keywords, optimized your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyze your site visitors and how they consume your content. Read More » Helping Advertisers Conduct Real-Time and Effective Communication with Consumers, Michael Chen How to clarify the consumer is one of the most important areas to understand in consumer-driven marketing. Using data mining theory and technology, Baidu systematically analyzes trajectories of consumer behavior and sorts out the critical moment of marketing for different industries. Read More » Display Ad Clickers Are Not Your Customers Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. This means that optimizing display campaigns for clicks often means anti-optim Read More » Six Things You Need To Know About Real-Time Advertising At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance? Read More » Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? Read More » Optimizing Conversion from Strategy to Execution—The Three Keys to Success, Lisa Flosznik Get what you need to implement, scale, and execute a successful conversion optimization program in your company. Read More »
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