| Kevin Frey 
Today's public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and a Q&A with Global News Toronto Co-Anchor Farah Nasser. Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates. 1. USA Today: Managing Editor Patty Michalski (@pmmichalski) was named interim editor-in-chief at @USAToday taking over for David Callaway who joined TheStreet as their new CEO. Patty brings a wealth of experience including seven years as the news director at USA Today. As managing editor, Patty was in charge of growing USA Today's mobile products and creating more social engagement. 2. Financial Times: Alexandra Scaggs (@alexandrascaggs) joins the “Alphaville” (@FTAlphaville) blog team to cover financial markets. Alex's new role will involve covering the intersection of financial markets and the economy. Alex's career experiences include a recent stint at Bloomberg covering U.S. government bonds and before that she reported on stocks and trends at The Wall Street Journal for three years. Alex started her career at Institutional Investors investigating endowments, foundations and pensions. 
3. Education Week: Publisher Michele Givens (@michelejgivens) is succeeding Editor-in-Chief/President Virginia Edwards as the President of @educationweek. At the end of July, Edwards is moving on after over two decades at the helm. Givens has been with "Ed Week" since 2001 when she became the general manager. She became the publisher in 2009. Education Week covers the kindergarten through senior high school education experience from teaching and learning viewpoints. 4. Thompson Reuters – Washington Bureau: New York-based Wall Street Editor Linda Stern (@lindastern) is moving back to D.C. to become the financial regulations editor at @Reuters. Linda has been in New York for over five years covering stocks and fund investing. Before that, Linda penned the personal finance "Stern Advice" column for over 20 years at Reuters. Linda starts up at the beginning of August and will be in charge of the financial regulations team in the D.C. bureau. 5. Washington Business Journal: Vandana Sinha (@VandanaWashBiz) has been promoted to managing editor at @WBJonline. Vandana has been the assistant managing editor for the last four years. Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years. Vandana started her career as a business reporter in the Hampton Roads area at The Virginian-Pilot. Influencer Intel of the Week: After launching one year ago, Twelve Thirty Six has quickly become Toronto's go-to lunchtime tabloid. In Beyond the Wire’s latest Meet the Press, CNW sits down with Marc Weisblott, editor of Twelve Thirty Six about the eclectic e-newsletter, his typical workday and where PR fits in the mix. Opportunities to earn attention for your brand abound, but they don't necessarily look like earned media hits of yore. Download Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand for tips on reassessing and targeting audiences with the right content. Author Kevin Frey is a senior audience researcher for the Mid-Atlantic region. | 
